Social media management encompasses the planning, creation, scheduling, and analysis of content shared across platforms such as Facebook, Instagram, Twitter, and LinkedIn. For businesses it provides a strategic approach to strengthening their online presence, engaging their audience, and driving traffic and sales through well-crafted, consistent communication.

Social media management covers everything from crafting eye-catching content and scheduling posts to engaging with followers and tracking results. It also includes running highly targeted ad campaigns and optimising your profiles to maximise visibility, reach, and audience engagement.

Your audience determines the best platforms for your business. To make the biggest impact, focus on where your customers spend their time — often Facebook, Instagram, LinkedIn, and Twitter. Each platform has its own strengths, so tailoring your strategy is key to getting real results.